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RinkAtlas Is Now Part of After6 Services

It’s my pleasure to note that RinkAtlas is now officially part of After6 Services, a new company that I started in January.  We just pushed a few minor changes to the RinkAtlas website that can be seen by our customers, one of which is the inclusion of “After6 Services LLC” in the Copyright notices.

We don’t expect there to be any significant changes to the way that RinkAtlas operates, except that we hope that rink database additions and corrections get made faster.

If you notice that a rink in North America is missing from RinkAtlas, or that the information we provide about a rink is incorrect or out of date, please let me know by sending an email to daiello [at] rinkatlas.com.


Dave Aiello

After6 Services LLC

Formal Announcement of RinkAtlas.com

For Immediate Release


Dave Aiello

“RinkAtlas” On-Line Directory of North American Ice Rinks Successfully Launched

New Website Provides Door-to-Door Directions to Over 1,800 Ice Sports Facilities in the United States

Newtown, PA — October 12, 2006 — RinkAtlas, a new Internet-based directory of ice sports facilities, is up and running as of today. RinkAtlas is the only website that can provide door-to-door directions to any of the 1,800 ice sports facilities in the Continental United States, Alaska, Hawaii, and Puerto Rico. The website is on line now at http://www.rinkatlas.com/.

Dave Aiello, an experienced technology entrepreneur, is the lead developer of the RinkAtlas website. He is a 16-year veteran of the information technology consulting business and currently serves as president of Chatham Township Data Corporation.

RinkAtlas has a number of unique features that differentiate it from other Internet-based sources of ice rink information. RinkAtlas uses Google’s Internet map technology (Google Maps) to provide accurate, high resolution maps for each ice arena in its database. This technology also allows RinkAtlas to provide turn-by-turn driving directions and satellite photos of each of these ice rinks. These features significantly improve RinkAtlas users’ ability to locate arenas that they have never visited before.

RinkAtlas Shows Location of Wachovia Center in Philadelphia: Door-to-door directions to this and over 1800 other rinks in the United States and Canada are available today at RinkAtlas.com. [Image: RinkAtlas.com]

The development of RinkAtlas’ database of U.S. rinks took over three months to complete. This is because each rink location was verified by using satellite imaging in order to ensure that the directions provided through the RinkAtlas website are as accurate as possible.

“Over 600,000 people participate in the sport of ice hockey in the United States each year. Many hockey players and their families travel to facilities in unfamiliar cities on a regular basis. RinkAtlas will help them find these rinks that they have never been to before, or only occasionally visit,” said Dave Aiello, lead developer of RinkAtlas. “Whether our customers are looking for a small rink in another part of the state where a youth hockey tournament is taking place, or Madison Square Garden so they can attend a New York Rangers game, RinkAtlas will provide clear and accurate directions.”

RinkAtlas is intended to be an advertising-supported website. Prospective advertiser include franchised restaurants, convenience stores, and hotels that want to reach frequent travelers who are involved in the sports of ice hockey and figure skating. Other likely advertisers include hockey and figure skating equipment manufacturers, and professional hockey teams.

The underlying technology for RinkAtlas.com will be offered to third party websites through licensing agreements.

The RinkAtlas database includes over 1,800 indoor ice facilities in the United States, as well as the National Hockey League (NHL), American Hockey League (AHL), and ECHL arenas in Canada. Additional facilities in Canada are being added to the database on a daily basis. The database of Canadian ice arenas is expected to be completed by the end of 2006.



PO Box 1581

Newtown, PA 18940

RinkAtlas and the RinkAtlas logo are service marks of RinkAtlas.com. Google and Google Maps are trademarks or service marks of Google, Inc.


Database Building Policy Change for Canadian Rink Database

A lot of people who commented on Guy Kawasaki’s blog posting about RinkAtlas want to know when we plan to begin building our Canadian rink database. I’ve decided to start building it immediately, but I’m changing the order in which rinks are entered.

When we built the U.S. rink database, I compiled a list of rinks in each state. All rinks in a given state were entered in alphabetical order according to the city in which they are located.

We entered all the rinks in the Atlantic District of USA Hockey first (rinks in New Jersey, Delaware, and Eastern Pennsylvania). After that, I continued with the rinks in the New England, Southeastern, and MidAm Districts, and continued to enter rinks from east to west until we hit Alaska and Hawaii.

This process ensured that all of the rinks were entered in a logical order, but, it also meant that the West Coast wasn’t completed until a few days ago.

I’m going to try to enter rinks in Canada by beginning with the arenas where NHL, AHL, and ECHL games are played. After that, I will add the rinks where teams in Canadian Major Junior Leagues play. Finally, we’ll add the rinks used for recreational hockey, figure skating, and speed skating.

I hope that doing this improves the experience of using RinkAtlas while our Canadian database is under construction. At least there will be some rinks in the Western Provinces that appear in the database early on in the construction phase.

If you have any comments, questions, or suggestions about how to improve our database development process, feel free to leave a comment here or email me at daiello [at] rinkatlas.com.

RinkAtlas Database of U.S. Rinks Completed

We hit a major milestone with RinkAtlas today. With the entry of Fort Wainwright Ice Arena on the military base of the same name outside of Anchorage, Alaska, we completed the RinkAtlas database of U.S. indoor ice rinks. We can now move on to review the database to make sure that we didn’t miss any rinks that should be there.

We’re now going to start marketing RinkAtlas a lot more intensely. I feel like this is a real product now that we have a nationwide database.

New RinkAtlas Logo Completed

I developed a new logo for RinkAtlas today. You can see it below:

RinkAtlas Beta logo

I added a face-off circle to the left side of the logo, and removed the “.com” from the end of RinkAtlas. I think this improves the user experience a bit by making the site look a little more professional and finished. I still think we need a navigation bar near the top of the screen, but I have to figure out the right way to implement that. Stay tuned.

RinkAtlas.com Now Includes All of the Southeast

After I finished entering the rinks in New England, I knew that the rest of the East Coast would be done quite quickly. This morning I finished entering the rinks in Florida, Alabama, and Mississippi, so now the RinkAtlas database covers all of the Southeast, the Mid-Atlantic States, and New England.

For those of you who need more specifics, the database includes all rinks in the following 23 states (listed alphabetically):

  • Alabama,
  • Arkansas,
  • Connecticut,
  • Delaware,
  • The District of Columbia,
  • Florida,
  • Georgia,
  • Kentucky,
  • Louisiana,
  • Maine,
  • Maryland,
  • Massachusetts,
  • Mississippi,
  • New Hampshire,
  • New Jersey,
  • New York,
  • North Carolina,
  • Pennsylvania,
  • Rhode Island,
  • South Carolina,
  • Tennessee,
  • Vermont,
  • Virginia, and
  • West Virginia.