Maple Leaf Sports & Entertainment and Scotiabank announced a record-breaking 20-year naming rights deal for the arena on Bay Street in Toronto currently known as Air Canada Centre.
According to the Globe & Mail, the arena’s name will become Scotiabank Arena in July 2018. The cost of this agreement to Scotiabank is reportedly $800 million.
This announcement is uncharted territory for RinkAtlas. Over the past year, we’ve begun tracking previous names of arenas in our directory, but we’ve never know the future name of an existing arena so far in advance.
Should we start tracking future names for arenas?